We are delighted to announce that we are teaming up with self-acclaimed coffee fanatic and six-time Olympic champion, Sir Chris Hoy.

 

Sir Chris Hoy, a supporter of the brand since its inception, said: “What struck me about Artisan Coffee Co. is the team's relentless pursuit to make the coffee experience better at home, no matter how you brew. Watching the team craft its seven uniquely characterful blends across an array of brew methods, from whole bean, ground filter, coffee bags and pods has been an exciting adventure for me.”

 Sir Chris Hoy continues: “Coffee is an important part of my day, and whilst I would describe myself as a coffee enthusiast, the new and novel ways in which Artisan Coffee Co. is applying Ash’s innovative culinary skills and scientific research to create something truly unique, that tastes consistently good no matter how you brew, is really exciting to me.”

Co-founder of Artisan Coffee Co., Michelin-starred chef Ashley Palmer-Watts said: “It’s great to have Sir Chris Hoy onboard as our brand ambassador. He and I have some exciting plans which call upon our collective passion for coffee simplicity and accessibility. We believe that it doesn’t require years of coffee knowledge to be able to relate to taste and flavour, and we are equally passionate about helping people to embark on a journey of drinking better coffee at home.” 

 To celebrate Sir Chris Hoy’s role as Artisan Coffee Co. brand ambassador, we will be launching something special later this month. Stay tuned to find out more...